Ad intelligence

Drill from account to campaign to ad set, read ROAS correctly, and use the AI report.

AdminOperator

Updated 2026-06-04

From account down to ad set

Ad Intelligence breaks spend and return down by campaign and ad set so you can see which lines are carrying the account. ROAS is always net sales ÷ ad spend at that level — platform ROAS values are never spend-weighted together.

Per-campaign and per-ad-set spend, revenue, and ROAS
AI performance summary (Claude Haiku) when an API key is configured
Biweekly and monthly ad reports are sent automatically

Window & platform

Date presets (Yesterday · 3d · 7d · 14d · MTD): Quick windows for every metric and table on the page, plus an exact from/to date picker.
7d vs prior: Turns on the comparison window so each campaign and country gains a 'vs prior period' delta.
Meta Ads / Switch to Google Ads: Flip the whole page between your Meta and Google Ads accounts. Each pulls live from that network's API.

The campaign table

Every campaign is auto-bucketed by a verdict so you know what to do without reading rows: SCALE ≥ 4.48×, OK ≥ 3.20×, WATCH ≥ 2.50×, CUT < 2.50× (SCALE also needs ≥ 5 purchases). A banner totals your 'cut candidates' as a share of spend.

Verdict filter (All / Cut / Watch / OK / Scale / Test): Jump straight to the campaigns that need action — e.g. show only Cut to find spend that's bleeding.
Sort (Bleed $ / Spend / ROAS): Rank by wasted spend, raw spend, or efficiency depending on whether you're cutting or scaling.
Drill: campaign → ad set → ad: Click a campaign to open its ad sets, then an ad set for ad-level creative, spend, and ROAS.

KPIs, geography & reports

KPI cards (ROAS, Spend, Revenue, Purchases, CPA, Clicks): Account totals for the window, with the secondary row adding Impressions, CPC, CPM, CTR, Conv Rate, Checkouts and Checkout Rate.
Performance by Country: The same spend/revenue/ROAS cut by destination market to find where the account works.
14-Day / 30-Day Report: Generate an AI-written performance summary (Claude Haiku, when an API key is set). The same reports are also sent to Telegram on a schedule.
Competitor Intelligence · Rules & Recommendations Admin: Optional panels for competitor context and rule-based suggestions; rule configuration is admin-only.